Birmingham City co-owner David Sullivan has slammed the players after this week's 7-0 drubbing by Liverpool.
Sullivan said: "The players need to look at themselves and stand up and be counted. Some people aren't playing to their maximum potential.
"Unfortunately some of them don't see it like that. Some of them aren't earning their money.
"Whatever happens this season we're going to bomb a lot of players out in the summer and bring in a lot of players that want to play for this club.
"We've got to be much tougher with the players. We've got to demand much more of them.
"We've had occasions where players haven't turned up for club events and that's very disappointing.
"You tend not to discipline them because that's the manager's area but it's terribly disappointing.
"Some of the players don't turn up and can't be bothered to go to club events. They're on £20-30,000-a-week and it does make you incredibly resentful.
"I've got to a point now where I don't like footballers. I don't like football agents and I don't like footballers because it's so one-sided with them and it does hurt."
Sullivan said: "The players need to look at themselves and stand up and be counted. Some people aren't playing to their maximum potential.
"Unfortunately some of them don't see it like that. Some of them aren't earning their money.
"Whatever happens this season we're going to bomb a lot of players out in the summer and bring in a lot of players that want to play for this club.
"We've got to be much tougher with the players. We've got to demand much more of them.
"We've had occasions where players haven't turned up for club events and that's very disappointing.
"You tend not to discipline them because that's the manager's area but it's terribly disappointing.
"Some of the players don't turn up and can't be bothered to go to club events. They're on £20-30,000-a-week and it does make you incredibly resentful.
"I've got to a point now where I don't like footballers. I don't like football agents and I don't like footballers because it's so one-sided with them and it does hurt."
