Adidas is said to be keen to fly English Premier League champions Chelsea or last season's Champions League winner Liverpool to Calcutta, India.
"We are now apparel sponsors of Chelsea and Liverpool and in the next two years, we could have one of these top teams playing here. There's a growing EPL fan base in the country, nowhere more so than in Calcutta," Andreas Gellner, managing director, Adidas India Marketing Pvt Ltd said.
"All big brands are now looking at alternatives to cricket in India, which is supersaturated, and what better alternative than football? We want to take the +Challenge success story forward by going to schools, tying up with existing academies or even working with the All India Football Federation," he said.
"We are now apparel sponsors of Chelsea and Liverpool and in the next two years, we could have one of these top teams playing here. There's a growing EPL fan base in the country, nowhere more so than in Calcutta," Andreas Gellner, managing director, Adidas India Marketing Pvt Ltd said.
"All big brands are now looking at alternatives to cricket in India, which is supersaturated, and what better alternative than football? We want to take the +Challenge success story forward by going to schools, tying up with existing academies or even working with the All India Football Federation," he said.
