Manchester United have confirmed that they have signed a deal with American International Group (AIG) to become their new shirt sponsors.
AIG become the third name on the famous red shirts, following Sharp and Vodafone, after tying up a £56.5 million contract.
The deal lasts for four years and it follows the breakdown of negotiations with Mansion.
It is a British record deal, surpassing Chelsea's £10 million per season sponsorship from Samsung, although it is worth less than gambling firm Mansion were prepared to offer.
"We are delighted to begin our relationship with AIG," chief executive David Gill told a press conference.
"Let's be clear. We passed up the opportunity to do the world's biggest shirt deal to do a deal that is right for Manchester United and a deal that underlines our position as the world's leading club."AIG’s global operations complement our great fan-base and we are excited about the global prospects this relationship brings."This is a blue-chip deal for a blue-chip club."
AIG's main interests are in general insurance, life insurance and retirement policies, whilst also offering general financial services.
Based in New York, they employ almost 100,000 people.
